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MS-612
Management Programme
ASSIGNMENT
SECOND SEMESTER
(July to December)
2020
MS - 612: RETAIL MANAGEMENT
Dear students,
get latest IGNOU MBA Solved assignments by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
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ASSIGNMENT |
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Course
Code |
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MS-612 |
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Course
Title |
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Retail
Management |
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Assignment No. |
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MS-612/TMA/Sem-II/2020 |
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Coverage |
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All
Blocks |
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Note: Attempt all the questions and submit this
assignment to the coordinator of your study center on or before 31st October,
2020.
1.
(a)What is retailing? Using various secondary data sources trace the
emergence and growth of organized retailing in the Indian context.
Explain the modern retail formats and their characteristics that make
them different from each other.
(b)
Who is a retailer? What are the major functions
of retailing?
Make a visit to any retailer in your locations and try to observe and
record the functions that the retailer performs.
2.
(a)In what ways the
knowledge of consumer behavior is essential for the success of retail
strategies.
(b)
Comment on the importance
of marketing research in the context of retailing. Discuss the probable areas
of marketing research that can be applied in retailing.
3.
(a)What is the role of Atmospherics in retailing?
Discuss the various components of atmospherics attracting customer pull forwards
the store.
(b)
Describe the importance of
sourcing as a strategic function of retailing. Discuss the various steps
involved in sourcing.
4.
(a)What is merchandising? Discuss the factors that affect the merchandising
function. In view of the importance of merchandising in retail business
elaborate the functions of a merchandise manager.
(b)
Distinguish between store
retailing and non-store retailing. Besides the current non-store retail formats
that you are familiar with, access secondary data from various sources and
identify the new and emerging non-retail formats and discuss each of these
formats.
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