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ASSIGNMENT
Course Code : MS - 11
Course Title : Strategic Management
Assignment Code : MS-11/TMA/SEM – I/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or
before 30th April, 2014 to the
coordinator of your study centre.
Q1. Select a company of
your choice. Recollect the current events and identify the important macro
environmental factors which had an impact on the company. List out the
opportunities and the threats posed to the company due to the macro
environmental factors.
Answer : Elements of Macro-Environment
The Marketing Environment
The actors and
forces outside marketing that affect marketing management ability to build and
maintain successful relationship with target customers.
The environment
continues to change rapidly and both customers and marketer’s wonder what the
future will bring is called marketing environment.
The environment,
where found consumers, marketers, marketing researchers, marketing intelligence
and some other engaged in marketing process & goods or product is being
supplied, is known as marketing environment
Q2. What role do
organization’s mission, goals and objectives play in strategic control? Explain
with the help of an example.
Answer : Basics of Strategic Planning
The objectives of strategic planning including understanding the
benefits of strategic planning; understanding the products of strategic
planning; and learning the keys to successful planning and implementation.
Many organizations spend most of their time reacting to unexpected
changes instead of anticipating and preparing for them. This is called crisis
management. Organizations caught off guard may spend a great deal of time and
energy "playing catch up". They use up their energy coping with
immediate problems with little energy left to anticipate and prepare for the
next challenges. This vicious cycle locks
Q3. Take a case of a
recent merger and explain the reasons which led to the merger.
Answer : What is a Merger?
A merger
happens when two companies are combined and the resulting company takes the
form of the company who bought the other company. Why does one company buy
another company? In its simplest form, it is the same reason that a company
buys any other asset. Why does a company buy a piece of equipment or make an
investment in stock of another company? It is because they think it is a good
investment and they will earn a positive return on the investment. The goal of
any business in a capitalist society is to maximize shareholder wealth and
buying a company that helps accomplish that goal is seen as a good thing.
Q4. What is ‘survival
strategy? Explain different variants of survival strategy giving recent
examples.
Answer :
The sluggish recovery from the great recession, combined with changes in
technology have played havoc with many small businesses. In recent years, big and small customers
alike have reduced discretionary spending and looked for more affordable ways
to acquire the goods and services they did buy. And, thanks to the Internet,
whether you're a corporate purchasing agent or looking for a gift for your
spouse, finding alternative sources and comparing prices and reviews is
incredibly easy and quick to do.
different variants of survival strategy
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
“
help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
(Prefer
mailing. Call in emergency )
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