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ASSIGNMENT
Course Title : Marketing for
Managers
Assignment Code : MS-06/TMA/SEM -
II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or
before 30th April , 2014 to the coordinator of your study centre.
1. (a) Distinguish between Product Vs
Services Marketing with suitable illustrations.
(b) Briefly explain the various
elements required in the formulation of marketing strategy in the followings
service offerings :
(i) Health Tourism
(ii) Cellular Phone Services
Answer:
(a) Distinguish between Product Vs
Services Marketing with suitable illustrations.
Marketing is an integrated
communications-based process through which individuals and communitiesdiscover
that existing and newly-identified needs and wants may be satisfied by the
products and servicesof others.
Marketing is defined by the American
Marketing Associationas the activity, set of institutions, and processes for
creating, communicating,
(b) Various elements required in the
formulation of marketing strategy in:
(i) Health Tourism
Destination attractiveness is what determines
patient choice in medical tourism. Choosing a destination for treatment is not
about quality and cost. Choosing a destination is affected by a complex set of
factors. Understanding and analysing destination attractiveness helps a
country, hospital or clinic to:
- Identify
the target markets
2. (a) Discuss the term marketing
mix. What makes the elements of marketing mix assume importance in planning the
firms market opportunities in capturing market share.
(b) Bring out the significance of
Marketing Research in a manufacturing & marketing
organization. What are the challenges
faced by researcher in understanding M.R. in India?
Discuss.
Answer: (a)The marketing mix refers to the set of actions, or tactics, that a
company uses to promote its brand or product in the market.The marketing mix
refers to the set of actions, or tactics, that a company uses to promote its
brand or product in the market. The 4Ps make up a typical marketing mix -
Price, Product, Promotion and Place. However, nowadays, the marketing mix
increasingly includes several other Ps like Packaging, Positioning, People and
even Politics as vital mix elements.
3. (a) What makes a sound and through
knowledge of consumer behavior is of utmost importance for every marketer in
the current marketing environment. Justify your answer with a suitable example
of your choice.
(b) Discuss the concept of Product
Life Cycle (PLC) of any FMCG Product of your choice.
Answer: (a)Marketing and consumer behavior are intrinsically connected.
Without grasping a level of understanding of what drives consumers, marketers
would have a pretty difficult time identifying the right market segments and
putting together a marketing campaign that will attract attention.
(b)Any product
that is introduced into a market has a shelf life, this can be overcome easily
by making or purchasing new products. A product in general has a product life
cycle, usually it goes through four major stages in its lifecycle. FMCG
products or fast moving consumer goods have a long product life cycle, people
continue to buy the product for a number of years as long as it is in stock.
Over the years people have observed many products are no longer available in
the markets that they go to, this usually happens when the product has
completed its lifecycle.
4. (a) Briefly explain the steps
involved in the selling process by taking any semi industrial product of your
choice.
(b) Elaborate with suitable example
the importance of distribution channels in marketing of
firms product offerings.
Answer: (a) almost all selling—regardless of the product that’s being
sold—follows a particular sequence of steps. It’s a simple but logical
framework that has been the accepted model for almost a hundred years.
Salespeople have adapted the specifics of the process as culture and technology
have changed, but the fact that they’ve followed the same basic model has for
so long testifies to its effectiveness. The selling process is
(b) Elaborate with suitable example the importance of distribution
channels in marketing of
firms product offerings.
In the field of marketing, channels of
distribution indicates routes or pathways through which goods and services
flow, or more from producers to consumers.We can define formally the
distribution channels as the set of interdependent marketing institutions
participating in the marketing activities involved in the movement the flow of
goods or
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
(Prefer
mailing. Call in emergency )
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