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ASSIGNMENT
Course Code : MS - 423
Course Title : Marketing of Financial Services
Assignment Code : MS-423/TMA/SEM-I/2014
Coverage : All Blocks
Note : Attempt all the
questions and submit this assignment on or before 30th April , 2014 to the
coordinator of your study centre.
1. Describe the essential
characteristics of financial services and explain how the differences between
products and services affect the design of financial services?
Ans : Essential characteristics of financial
services :
Financial services refer to any transaction provided
by financial institutions like banks. Financial services include loans, bank
deposits, mutual funds, and stocks. The characteristics of financial services
are that it should be customer-oriented and it should be adaptive to the
changing economy.
With the advances in technology of the past
two decades, the lives of people, including their financial lives, have
evolved. The pace of living is faster, and so are the financial transactions
that people make. Investments have become more
2. Explain the Marshallian
and the Pavlovian, behavioural models and discuss the marketing applications of
these models.
Ans : Marshallian Model :
This theory was first advanced by the
economists. They gave formal explanation of buyer behaviour. According to this
theory the consumers are assumed to be rational and conscious about economic
calculations. They follow the law of marginal utility. An individual buyer
seeks to spend his money on such goods which give maximum satisfaction
(utility) according to his interests and at relative cost. The buying behaviour
is determined by the income – its distribution and level - affects the
purchasing power. The economic factors which affect the buyers behaviour are:
3.a) What is the concept of
Product Life Cycle ?Discuss the application of this concept to marketing of
banking products.
Ans : Concept of product
life cycle :
The product life cycle is an important
concept in marketing. It describes the
stages a product goes through from when it was first thought of until it
finally is removed from the market. Not all products reach this final
stage. Some continue to grow and others
rise and fall. All products, including financial ones, go through a lifecycle;
however, the stages of a financial product lifecycle are slightly longer
because they mirror the life stages of their users. Each investor tries to
achieve the right mix of products in his
b) What are unique features
related to delivery of banking services? Describe the various distribution
channels for banking products.
Ans : Starting with
the ’90s, retails banks have faced several challenges. One of them is how to
efficiently deliver their products and
services to the customers. In fact, the most important challenge of a bank is how to efficiently
reach the customer, with the right product or service, at
the right time. Today, they can choose
between branches, contact centers, ATMs, online channels, portals and web
banks. Multichannel banking is,
4. a) Explain what do you
understand by factoring ?Explain its mechanism and distinguish it from
discounting of bills and forfaiting.
Ans : Factoring :
Factoring is a financial transaction in
which a business sells its accounts receivable (i.e., invoices) to a third
party (called a factor) at a discount.
In "advance" factoring, the
business owner sells his receivables in the form of invoice to the factor, who
makes an advance of 70-85% of the purchase price of the receivable amount. The
factor collects the full amount from the customer in due
b) Explain in detail the
process of project appraisal. What are the new financial instruments used for
project financing? Discuss.
Ans : Project appraisal :
Project appraisal is the process of
assessing and questioning proposals before resources are committed. It is an
essential tool for effective action in community renewal. It’s a means by which partnerships can choose
the best projects to
5. a) Describe the various constituents of a
mutual fund. Explain the working mechanism of an Asset Management Company.
Ans : Various constituents
of a mutual fund :
Knowledge of the basic structure of a mutual
fund helps investors in understanding their rights as well as the obligations
of the fund. The legal structure of Indian mutual fund is unique and differs
from that in the US and the UK. In the US, funds are set up as investment
companies which could be a corporation, partnership or unit
b) What are pension funds?
Explain how is fund management done in pension funds?
Ans : Pension funds :
A fund established by an employer to
facilitate and organize the investment of employees' retirement funds
contributed by the employer and employees. The pension fund is a common asset
pool meant to generate stable growth over the long term, and provide pensions
for employees when they reach the end of their working years and commence
retirement.
Pooled-contributions from pension plans set
up by employers, unions, or other organizations to provide for the employees'
or members' retirement benefits. Pension funds are the largest investment
blocks in most countries and
Dear students get fully solved
assignments
Send your semester &
Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
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