MS - 91 Advanced Strategic Management

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ASSIGNMENT

Course Code                      :               MS - 91

Course Title                       :             Advanced Strategic Management

Assignment Code            :               MS-91/TMA/SEM-I/2014

Coverage                             :               All Blocks

Note : Attempt all the questions and submit this assignment on or before 30th April , 2014  to   the coordinator of your study centre.    

Q1. What is the role of strategists in Corporate Management? Discuss with the help of some

real life examples.

Answer : Role of strategists in Corporate Management :

There are nine Strategists (TOP MANAGEMENT), who, as individuals or in groups are concerned with and play a role in strategic management their role in strategic management is explained below:-

(1) Role of Board of Directors :

The ultimate legal authority of an organisation vests in the board of directors. The owners of the organisation – shareholders, controlling agencies, government, financial institutions, holding company or the parent company-elect and appoint the directors on the board. The board is responsible to them for the governance of the organisation. As directors, the members of the board, are responsible for providing guidance and establishing the directives according to which the managers of the organisation can operate. The board exercises its authority according to the memorandum of association and articles of association of the company. Legally, they have to conform to the various provisions of the Companies Act, 1956. Apart from the legal framework, the board acts according to the policies, rules

Q2. Collect the material related to Starbucks. Analyze its strategies for global markets.

Answer : Starbucks :

Starbucks is a coffee chain company which started its business in Seattle which is situated in Washington, United States. Now, Starbucks is recognised as an International Organisation which is famous all over the world for its quality coffee. It has almost 16,120 stores in 49 different countries which makes it the largest coffee company in the world. Apart from coffee Starbucks serves snacks with soft drinks and also espresso based hot drinks. It has also started supplying some fancy items like coffee mugs with Starbucks logo on it. Later on with the brand name of Hear Music Starbucks entered into music division. It has also started

Q3. Discuss the recent development with respect to the code and laws of Corporate Governance in markets other than India.

Answer : Corporate governance refers to the system by which corporations are directed and controlled. The governance structure specifies the distribution of rights and responsibilities among different participants in the corporation (such as the board of directors, managers, shareholders, creditors, auditors, regulators, and other stakeholders) and specifies the rules and procedures for making decisions in corporate affairs. Governance provides the structure through which corporations set and pursue their objectives, while reflecting the context of the social, regulatory and market environment. Governance is a mechanism for monitoring the actions, policies and decisions of corporations. Governance

Q4. Enlist the steps involved in developing R&D strategy and explain each one of them with the help of examples.

Answer : Perhaps no single issue today is higher on the agenda of senior management than improving innovation performance. Whether you operate in a technology intensive business like

pharmaceuticals or electronics, or a more traditional manufacturing sector like automobiles, company growth in a highly competitive world hinges on superior R&D performance. An R&D organization is like any other system: performance hinges on the coherence between the components. And, like any other system

Q5. ‘The new Companies Act 2013 urges the organizations to actively take up social causes, by making corporate social responsibility (CSR) statutory’. Elucidate the statement and its implications on the business integrated view of CSR.

Answer : Corporate Social Responsibility (CSR):

For a business to take responsibility for its actions, that business must be fully accountable. Social accounting, a concept describing the communication of social and environmental effects of a company's economic actions to particular interest groups within society and to society at large, is thus an important element of CSR.

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