MS-65 Marketing of Services

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ASSIGNMENT

Course Code    :       MS-65

Course Title     :     Marketing of Services

Note : Attempt all the questions and submit this assignment on or before 30^th April, 2013 to the coordinator of your study center.

Q1. Being a customer relationship manager of a luxurious hotel, you have received a mail from Mr. Mehta. He and his family stayed at your hotel last week. He has complained that the quality of food served was not satisfactory. Also, he has criticized the staff members that they did not listen to his complaint patiently. What steps would you take in response to this letter?

Ans. Being a customer relationship manager of a luxurious hotel, you have received a mail from Mr. Mehta. He and his family stayed at your hotel last week. He has complained that the quality of food served was not satisfactory. Also, he has

Q2. As a manager of a multiplex cinema house (Movie Theatre), what marketing strategies would you use to overcome demand and supply challenges?

Ans. 4Ps concept applied on the movie HOUSE as a whole :

PRODUCT

For a movie to selected by the audience on the basis of the content, it needs to be clearly identifiable in its marketing — genre, stars, story, special effects, style all need to be presented aptly. A movie product is the intellectual property that can

Q3. Explain the product support services that a car manufacturer can provide to its customer for gaining competitive advantage.

Ans. Many firms strive for a competitive advantage, but few truly understand what it is or how to achieve and keep it. A competitive advantage can be gained by offering the consumer a greater value than the competitors, such as by offering lower prices or providing quality services or other benefits that justify a higher price. The strongest competitive advantage is a strategy that that cannot be imitated by other companies.

Q4. Discuss the importance of physical evidence in context of airline industry.

Ans. An airline’s service systems design specifies functions and tasks to be performed to satisfy the airline passengers. It includes the manner in which these activities are to be performed in a way that positions the airline positively in the minds of the target air travelers. Routine and periodic servicing and maintenance systems of aircraft should be strictly adhered to, if air mishaps are to be avoided or minimized. Service systems design

Q5. Explain the Gronroos model of services quality taking the example of healthcare services.

Ans. Gronroos Perceived Service Quality model

In Gronroos Perceived Service Quality model, expectations are a function of market communications, image, word of mouth, and consumer needs and learning, whereas experience is a product of a technical and functional quality,

Q6. Why internal marketing is important in case of services? Give suitable examples in support of your answer.

Ans. Internal marketing is inward facing marketing. Internal marketing is used by marketers to motivate all functions to satisfy customers. With internal marketing the marketer is really extending and developing the foundations of

Q7. Explain differences between search, experience and credence quality. Give example of services that are high in experience quality. How do high experience qualities affect consumer behavior?

Ans. SEARCH

 -is the activity of looking thoroughly

Q8. Discuss significance of non monetary costs in pricing of services by taking the example of financial services.

Ans. In recent years economists have recognized that monetary price is not the only sacrifice consumers make to obtain products and services. Demand, therefore, is not just a function of monetary price but is influenced by other costs as well. Non monetary costs represent other sources of sacrifice perceived by consumers when buying and using

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MS-64 International Marketing

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ASSIGNMENT

Course Code : MS-64

Course Title : International Marketing

1. What do you mean by product standardization and adaptation in context of international marketing? Give examples of products that may require adaptation across different countries.

Answer : In order to meet the needs of international customers, you may need to adapt your product to suit individual or regional markets. You will also need to establish a brand that can be applied globally or tailored to fit into local markets.

2. As a newly appointed export manager, you have received an export order for export of Handicraft items to USA. Write down the steps you would take for executing the export order.

Answer : Export Readiness for the U.S. Market

This Trade Tool Kit Summary includes information which may be useful to companies in assessing export readiness and preparing their business to enter the export market.

Businesses should draw on their own resources to obtain information for production of their own tool kit, manual, or

3. Explain the concept of Marginal Pricing. What are its implications in international marketing?

Answer : In economics and finance, marginal cost is the change in the total cost that arises when the quantity produced changes by one unit. That is, it is the cost of producing one more unit of a good.[1] In general terms, marginal cost at each level of production includes any additional costs required to produce the next unit. For example, if producing additional vehicles requires building a new factory, the marginal cost of the

4. How does culture influence international marketing decisions? Explain with the help of suitable examples.

Answer : Companies that are growing are always on the lookout for new opportunities. Some of these opportunities present themselves in new countries. Product diversification and growth may demand a product to be introduced on a global level. To develop a successful marketing strategy, an organization must take into consideration

5. What is the relevance of conducting international marketing research? Explain the role of desk research in context of international marketing.

Answer : International Marketing Research plan

International Marketing Research follows the same path as domestic research, but there are a few more problems that may arise. Customers in international markets may have very different customs, cultures, and expectations from the same company. In this case, Marketing Research relies more on primary data rather than secondary information. Gathering the primary data can be hindered by language, literacy and access to

6. A small footwear manufacturer presently operating in domestic market only, wants to go international. What methods would you suggest to the organization to reach foreign markets and why?

Answer : Strategies for Reaching Global Markets

Many companies want to expand to the global market to increase overall market share and increase profits. In fact, some of the most successful businesses in the world have international market shares. While the product or service offering often changes to adapt to the foreign country needs or culture, the overall brand and product name remain the same.

7. Your company is planning to expand its operations in international markets. What pre -investment measures would you undertake to manage the political risk?

Answer : Companies decide to initiate international operations for a myriad of reasons including lower costs, new opportunities, and access to resources. Unfortunately, they come at the cost of increased risk to the business. A study done by PricewaterhouseCoopers’ Advisory and Eurasia Group found that 83% of respondents

8. Your company is a leading designer of bridal dresses, currently operating in local markets only. After getting huge success in the local markets, it wants to enter into Asian and US markets. Which approach of EPRG frame work would you follow and why?

Answer : The foreign marketing involvement of a manufacturing company may widely vary from a state of no direct involvement to a state of total involvement. Several types of involvement are generally observed, even though they are not mutually exclusive nor sequentially progressive.

Depending on the kind and degree of its

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MS-63 Product Management

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ASSIGNMENT

Course Code                                      :               MS-63

Course Title                                                       :               Product Management

Note : Attempt all the questions and submit this assignment on or before 30^th April, 2013 to the coordinator of your study center.

Q1. Explain the various components of product mix taking the example of any FMCG company.

Ans.  PRODUCT MIX

The product mix of a company, which is generally defined as the total composite of products offered by a particular organization, consists of both product lines and individual products. A  product line is a group of products within the product

Q2. With the help of examples, explain how might a company’s pricing and distribution strategies vary depending on different stages of product life cycle.

Ans. The market mix changes because:

-organizational  

Q3. Explain the concept of Brand Equity. How would you assess the Brand Equity for a carbonated soft drink brand?

Ans. Brand equity is a term used to describe the benefits a company receives from marketing products under a name that consumers know and trust versus marketing those same products under a generic or unknown name. In order to

Q4. Your company has been dealing in LCD TVs for the last seven years. Now the company is going to introduce a new range of 3D Plasma TVs. How would you go about planning marketing mix for this new product launch?

Ans. Marketing plan provides details on how a company plans to achieve its marketing objectives. Marketing plans are used to promote an entire brand or product line and individual products or services. A good marketing plan is vital

Q5. ‘Packaging helps in product differentiation’. Elaborate the statement with the help of suitable examples.

Ans. In economics and marketing, product differentiation (also known simply as "differentiation") is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own product offerings. The concept was proposed

Q6. You are going to launch a range of breakfast cereals with low calories and high nutrition value for health conscious urban women.

(a) What brand name would you suggest for this product? Give reasons in support of your answer.

(b) Suggest a suitable positioning strategy for this product.

Ans. (a) The breakfast cereal market is a very dynamic one with a variety of products being available and which aim to target different market segment. This is why the purpose of this report is to explain how marketers segment the breakfast cereals using a combination of demographic, geographic, psychographic and behavioural

(b). More people are looking for a quick meal they can eat on the way to work or school, hence the success and growth of toaster pastries, bagels, yogurt and fruit as breakfast foods. Strategy may include:

1. Raising the Bar :

Q7. Discuss the importance of screening of new product ideas. What factors would you consider while screening ideas for an electrical product like Microwave Oven.

Ans. In business and engineering, new product development (NPD) is the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical you

Q8. What do you mean by convenience product and specialty product? How does the buying behavior for two differ? Explain its implications for marketers.

Ans. In marketing, products are separated into three major categories: convenience, shopping and specialty products. Convenience goods are inexpensive items that are frequently purchased, such as milk and eggs. Shopping goods are higher-priced items that consumers typically comparison shop for, such as refrigerators and washing

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MS-62 Sales Management

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ASSIGNMENT

Course Code                                      :               MS-62

Course Title                                                       :               Sales Management

Note : Attempt all the questions and submit this assignment on or before 30^th April, 2013 to the coordinator of your study center.

Q1. (a) Explain the important role of Sales and Distribution in the exchange process with suitable examples.

(b) What is Personal Selling? Critically evaluate the growing importance of personal selling in the present market environment.

Ans. (a). Sales refers to the exchange of goods or services for an amount of money or its equivalent in kind. Selling helps an organization achieve its business goals. Thus, managing sales in an organization is a critical activity. A sales manager needs to

(b) Personal selling occurs where an individual salesperson sells a product, service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today, personal selling involves the development of

Q2. a) Discuss the importance of selling skills in personal selling function.

b) Suggest suitable presentation strategy in the following situations.

i) Creating awareness for safe drinking water among rural people

ii) Presenting yourself the suitability for a senior sales position for the top management of an MNC.

Ans. (a). Delivery of a specially designed message to a prospect by a seller, usually in the form of face-to-face communication, personal correspondence, or a personal telephone conversation. Unlike advertising, a personal sales message can be more specifically targeted to individual prospects and easily altered if the desired

(b).  1. Non-communicable diseases such as cardiovascular diseases, diabetes, hypertension, stroke, cancer and respiratory illnesses are the top five causes for mortality and morbidity these days. Earlier, communicable diseases were the main causes of death.

The shift can be attributed to changing lifestyle, food habits and stress. Apart from these, anemia, malnutrition, maternal/

Q3. (a) What are the various methods or approaches that a sales manager can manage his sales team? Discuss with suitable examples.

(b) Why recruitment and selection of sales personnel for an engineering/capital goods company assumes a challenge for a Human Resource Manager? Discuss by making appropriate assumptions.

Ans. (a). Evidence repeatedly shows that turning around a sales team starts with turning around the sales manager. Sales managers are uniquely positioned to influence and empower sales reps to greater levels of success, but sales managers sometimes become so busy and distracted that they neglect their own professional development as they get caught up trying to survive the latest fire drill. It only takes insight into three key areas to

(b). The process of recruiting and selecting employees is something that, if done properly, gives your company a return on the investment, according to the Management Standards website. Part of developing effective human resources policies is understanding the challenges of recruitment and selection. An investment in a good recruiting process pays for itself in decreased turnover and higher employee

Q4. (a) Planning and controlling functions are key to every successful sales department in an organization. Explain in detail the role and relevance of their functions by picking a suitable example of your choice.

(b) The key consideration in territory management are forecasting sales and assigning sales quotas to the sales force. Discuss with a suitable example.

Ans. (a) Managers exist in every business. In fact, managers do the same types of tasks in all businesses. Whether a person manages a hair salon or a factory, the manager’s job consists of similar tasks. Planning, organizing,

(b) Territory management is an account sharing system that grants access to accounts based on the characteristics of the accounts. It enables your company to structure your Sales force data and users the same way you structure your sales territories. Particularly if your organization has a private sharing model, you may need to grant users access to accounts based on criteria such as postal code, industry, revenue, or a custom field that is

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MS-24 Employment Relations

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ASSIGNMENT

Course Code                                   :                      MS-24

Course Title                                                    :                      Employment Relations

Note: Attempt all the questions and submit this assignment on or before 30^th April, 2013 to the coordinator of your study center.

Q1. Explain the historical review of industrial relations in India. Discuss the recent developments in the field of industrial relations in India with suitable examples. High light the issues and challenges for the industrial relations system in India.

Ans.

Q2.         Explain the origin and growth of Trade Unions in India. Describe the functions of Trade Unions in any organization you are familiar with. What are your suggestions for strengthening the Trade Unions in India? Briefly describe the organization you are referring to.

Ans.

Q3.Explain the meaning and concept of collective bargaining. Describe the functions of collective bargaining of any organization you are familiar with. Discuss the conditions for success of collective bargaining. Briefly describe the organization you are referring to.

Ans.

Q4. Explain the aims and objectives of workers participation in Management. Describe the effectiveness workers participation practices of an organization with which you are familiar with. Outline the pre-requisites for effective participation. Briefly describe the organization you are referring to.

Ans.

Q5. Discuss the meaning and content of the grievance. Explain various approaches of grievance resolution. Describe the approach of grievance resolution in any organization you are familiar with. In your opinion whether the approach is effective or not. Discuss.

Ans.

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MS-23 Human Resource Planning

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ASSIGNMENT

Course Code                                   :                      MS-23

Course Title                                                    :                      Human Resource Planning

Note: Attempt all the questions and submit this assignment on or before 30^th April, 2013 to the coordinator of your study center.

Q1. Explain the role of Human Resource professionals in human resource planning. Describe the factors which are being used for human resource planning in any organization you are familiar with. Highlight the requisites for effective planning. Briefly describe the organization you are referring to.

Ans.

Q2. Explain the various kinds of Roles. Describe the factors contributing to Role changes in any organization you are familiar with. Discuss the uses of role descriptions. Briefly describe the organization you are referring to.

Ans.

Q3. Discuss the objectives and uses of performance appraisal. Describe the methods which have been used in performance appraisal system in any organization you are familiar with. Highlight the merits and demerits of those methods. Briefly describe the organization you are referring to.

Ans.

Q4. Explain the concept and need of Human Resource Informational System (HRIS). Describe the approaches which have been followed in any organization for managing information at the macro and micro level. Discuss the advantages of computerizing resources information system. Briefly describe the organization you are referring to.

Ans.

Q5. Explain the aims and objectives of career planning. Describe the benefits of career planning by citing suitable examples from any organization you are aware of. Discuss the concept of career planning and succession planning in today’s rapidly changing environment.

Ans.

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MS-61 Consumer Behaviour

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ASSIGNMENT

Course Code                                   :                      MS-61

Course Title                                                    :                      Consumer Behaviour

Note: Attempt all the questions and submit this assignment on or before 30^th April, 2013 to the coordinator of your study center.

Q1. You are the marketing head of leading retail chain dealing in electronic items. Your company has planned to launch the online store for the same. What segmentation approach would you use to effectively segment the market and why?

Ans.

Q2. Explain the concept of culture and subculture. Discuss the relevance of sub cultural segmentation in case of the following.

(a)          Food chains (Restaurants)

(b)          Women apparels.

Ans.

Q3. You are a member of the purchase committee that has been formed to purchase fifty laptops for your company. Being a member of purchase committee, what criteria would you suggest to select the supplier for the same? Explain.

Ans.

Q4. 'Certain products require high degree of pre purchase information search'. Justify the statement by giving suitable examples. Also give marketing implication of this pre-purchase search behavior of consumers.

Ans.

Q5. Briefly discuss the perception process. Being the marketer of a range of cosmetic products meant for upper income group people, how would you use the concept of perception while designing marketing mix for your product?

Ans.

Q6. Discuss Nicosia’s model of consumer behavior. Also explain its relevance for a marketer.

Ans.

Q7. Which stage in the family life cycle would be the most attractive segment for the following products and services? Give reasons in support of your answer.

(a)          Home furniture

(b)          Play schools

(c)           Health services.

Ans.

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MS-06 Marketing for Managers

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ASSIGNMENT

Course Code    :MS-06

Course Title :  Marketing for Managers

Note : Attempt all the questions and submit this assignment on or before 30^th April, 2013 to the coordinator of your study center.

Q1.   (a) What do you understand by the term market planning and its  role in marketing of goods and services?

(b) Discuss the various elements of marketing mix both in case of product and services and   their complementary role in effectively marketing the firms offerings.

Ans.  (a) Marketing is a field in business that involves assessing a market -- the potential pool of consumers who might want to purchase a good or service -- and creating interest about a good or service within the market. Marketing planning is an essential part of the overall strategic plan of a business. A business must understand its target customer to

(b) PRODUCT MARKETING

Product marketing deals with the first of the "4P"'s of marketing, which are PRODUCT, PRICING, PLACE, and PROMOTIONS. Product marketing, deals with more outbound marketing tasks. For example, product management deals with the nuts and bolts of product development within a firm, whereas product marketing deals with

Q2.   (a) What is STP strategy? The success of product/service largely depends on the effectiveness of proper segmentation by the marketer. Justify by taking two examples of your choice.

(b) What is Marketing Research (MR)? Discuss its role and Importance in the marketing decision in a competitive environment. Comment on the application of MR and their benefits.

Ans. (a) Before start think about marketing (4P), you must understand what is STP. Terms of STP include: market strategy; target markets; positioning; market segmentation and target markets; market segmentation and demographics

Segmentation

(b) What Is Marketing?

Marketing is a necessary activity that encompasses the entire business and is vitally important to sound business health. It is viewing the entire business from the customer's viewpoint takes into account every aspect of the marketing mix from the product to price, distribution channels and marketing communications. All these factors affect the customer's response to a product or service.

Q3. (a) Why it is essential for a marketer to have a sound knowledge of Consumer Behavior in the Promotion/ Marketing of a  firms product. Discuss

(b) What do you understand by the terms branding and packaging of products? How do these enhance the consumer acceptance and adoption. Illustrate with suitable example.

Ans.

(a).Consumer behavior is an important consideration when constructing a marketing plan. While profits, sales numbers and all profit generating departments are important, when it comes down to it consumer behavior is a big part of the

(b). Branding and packaging are two of the most important components of marketing. Branding is a term used to describe the name, description and design of a product. Branding differentiates a company's product from their competition. Packing is a marketing tool used to reflect the brand. A company uses packaging to

Q4. 

(a) What make pricing of product an important product decision? Justify its significance in    the light of the growth and profitability of the business.

(b) Marketing is conducted outside the four walls of the company. Discuss the importance of distribution function in the light of the above statement in the following.

(1) Dairy Product

(2) Banking Services

(3) Essential commodity.  

                                                     

Ans. (a). Whether you’re getting ready to create packaging for a product you’re selling or you’re considering changing the packaging of an existing product, you may be wondering if the appearance of a product’s package is important. Many

(b). THE MARKETING    HAS   4 MARKETING MIX   VARIABLES.

P1= PRODUCT

P2=PLACE

P3=PROMOTIONS

P4 =PRICE

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