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Course Code :MS-06
Course Title : Marketing for
Managers
Note : Attempt all the questions and submit this assignment on or before
30th April, 2013 to the coordinator of your study center.
Q1. (a) What do you understand by the term
market planning and its role in
marketing of goods and services?
(b) Discuss the various
elements of marketing mix both in case of product and services and their complementary role in effectively
marketing the firms offerings.
Ans. (a) Marketing is a field in business that involves
assessing a market -- the potential pool of consumers who might want to
purchase a good or service -- and creating interest about a good or service
within the market. Marketing planning is an essential part of the overall
strategic plan of a business. A business must understand its target customer to
(b) PRODUCT MARKETING
Product
marketing deals with the first of the "4P"'s of marketing, which are
PRODUCT, PRICING, PLACE, and PROMOTIONS. Product marketing, deals with more
outbound marketing tasks. For example, product management deals with the nuts
and bolts of product development within a firm, whereas product marketing deals
with
Q2.
(a) What is STP strategy? The success of product/service largely depends
on the effectiveness of proper segmentation by the marketer. Justify by taking
two examples of your choice.
(b) What is Marketing Research
(MR)? Discuss its role and Importance in the marketing decision in a
competitive environment. Comment on the application of MR and their benefits.
Ans. (a) Before start think about marketing (4P), you must understand
what is STP. Terms of STP include: market strategy; target markets;
positioning; market segmentation and target markets; market segmentation and
demographics
Segmentation
(b) What Is Marketing?
Marketing
is a necessary activity that encompasses the entire business and is vitally
important to sound business health. It is viewing the entire business from the
customer's viewpoint takes into account every aspect of the marketing mix from
the product to price, distribution channels and marketing communications. All
these factors affect the customer's response to a product or service.
Q3. (a) Why it is essential for a marketer
to have a sound knowledge of Consumer Behavior in the Promotion/ Marketing of
a firms product. Discuss
(b) What do you understand by
the terms branding and packaging of products? How do these enhance the consumer
acceptance and adoption. Illustrate with suitable example.
Ans.
(a).Consumer behavior is an
important consideration when constructing a marketing plan. While profits,
sales numbers and all profit generating departments are important, when it
comes down to it consumer behavior is a big part of the
(b). Branding and packaging are two
of the most important components of marketing. Branding is a term used to
describe the name, description and design of a product. Branding differentiates
a company's product from their competition. Packing is a marketing tool used to
reflect the brand. A company uses packaging to
Q4.
(a) What make pricing of
product an important product decision? Justify its significance in the
light of the growth and profitability of the business.
(b) Marketing is conducted
outside the four walls of the company. Discuss the importance of distribution
function in the light of the above statement in the following.
(1) Dairy Product
(2) Banking Services
(3) Essential commodity.
Ans. (a). Whether you’re getting ready to
create packaging for a product you’re selling or you’re considering changing
the packaging of an existing product, you may be wondering if the appearance of
a product’s package is important. Many
(b). THE MARKETING HAS
4 MARKETING MIX VARIABLES.
P1=
PRODUCT
P2=PLACE
P3=PROMOTIONS
P4
=PRICE
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