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ASSIGNMENT
Course Code : MS-06
Course Title : Marketing of Managers
1. (a) What do you
understand by the term market planning and its role in marketing of good and
services?
(b) Discuss the various elements of marketing
mix both in case of product and services and their complementary role in
effectively marketing the firms offerings.
2. (a) What is STP strategy?
The success of product/service largely depends on the effectiveness of proper
segmentation by the marketer. Justify by taking two examples of your choice.
(b) What is Marketing Research (MR)? Discuss
its role and Importance in the marketing decision in a competitive environment.
Comment on the application of MR and their benefits.
3. (a) Why it is essential
for a marketer to have a sound knowledge of Consumer Behavior in the Promotion/
Marketing of a firms product. Discuss
(b) What do you understand by the terms
branding and packaging of products? How does these enhance the consumer
acceptance and adoption. Illustrate with suitable example.
4. (a) What make pricing of
product an important product decision? Justify its significance in the light of
the growth and profitability of the business.
(b) Marketing is conducted
outside the four walls of the company. Discuss the importance of distribution
function in the light of the above statement in the following
(i) Dairy Product.
(ii) Banking Services.
(iii) Essential commodity.
Dear
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us at :- 08263069601
or
mail
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