Sunday, March 10, 2013

MS-612 Retail Marketing




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ASSIGNMENT
Course Code : MS-612
Course Title : Retail Marketing
1.  a) The retailing sector is perceived as an emerging sector in India. Identify and discuss the growth drivers and their possible contribution to the Indian economy.

b) Discuss the importance of Marketing Research in retailing citing two examples of research application in the recent past.

2.  a) What makes Locational Decisions strategic in Retail Business? Discuss with two suitable examples of your choice.

b) What are the various steps involved in the design of an effective Integrated Marketing Communication Strategy with a suitable illustrations.

3. The purpose of Merchandise mix is to ensure customer pull. Discuss what are the factors that merchandise managers, should consider in planning their merchandise mix in the following situations:

a) Premium readymade garments for men

b) Chain of coffee shops

c) Multibrand retail outlet selling Laptops.

4.  a)What do you understand by the term Sourcing? Elaborate the issues and challenges involved in sourcing merchandise by a leading grocery retailer.

b) Enumerate and explain the various issues impacting retail business in India with a suitable example of choice.



Dear students get fully solved assignments
call us at :- 08263069601 
            or
mail us at  help.mbaassignments@gmail.com


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