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ASSIGNMENT
Course Code : MS-612
Course Title : Retail Marketing
1. a) The retailing sector is perceived as an
emerging sector in India. Identify and discuss the growth drivers and their
possible contribution to the Indian economy.
b) Discuss the importance of
Marketing Research in retailing citing two examples of research application in
the recent past.
2. a) What makes Locational Decisions strategic in Retail Business?
Discuss with two suitable examples of your choice.
b) What are the various steps
involved in the design of an effective Integrated Marketing Communication
Strategy with a suitable illustrations.
3. The purpose of
Merchandise mix is to ensure customer pull. Discuss what are the factors that
merchandise managers, should consider in planning their merchandise mix in the
following situations:
a) Premium readymade garments
for men
b) Chain of coffee shops
c) Multibrand retail outlet
selling Laptops.
4. a)What do you understand by the term
Sourcing? Elaborate the issues and challenges involved in sourcing merchandise
by a leading grocery retailer.
b) Enumerate and explain the
various issues impacting retail business in India with a suitable example of
choice.
Dear
students get fully solved assignments
call
us at :- 08263069601
or
mail
us at help.mbaassignments@gmail.com
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