MS-64 International Marketing

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ASSIGNMENT

Course Code : MS-64

Course Title : International Marketing

1. What do you mean by product standardization and adaptation in context of international marketing? Give examples of products that may require adaptation across different countries.

2. As a newly appointed export manager, you have received an export order for export of Handicraft items to USA. Write down the steps you would take for executing the export order.

3. Explain the concept of Marginal Pricing. What are its implications in international marketing?

4. How does culture influence international marketing decisions? Explain with the help of suitable examples.

5. What is the relevance of conducting international marketing research? Explain the role of desk research in context of international marketing.

6. A small footwear manufacturer presently operating in domestic market only, wants to go international. What methods would you suggest to the organization to reach foreign markets and why?

7. Your company is planning to expand its operations in international markets. What pre -investment measures would you undertake to manage the political risk?

8. Your company is a leading designer of bridal dresses, currently operating in local markets only. After getting huge success in the local markets, it wants to enter into Asian and US markets. Which approach of EPRG frame work would you follow and why?

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