Saturday, December 19, 2020

MS - 612: RETAIL MANAGEMENT - IGNOU MBA Solved assignments

 

Dear students, get latest IGNOU MBA Solved assignments by professionals.

 

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MS-612

 

 

 

 

 

 

 

Management Programme

 

 

 

 

 

 

 

 

 

ASSIGNMENT

SECOND SEMESTER

(July to December)

2020

 

 

 

 

 

 

 

 

 

 

 

MS - 612: RETAIL MANAGEMENT

 

 

 

 

            Dear students, get latest IGNOU MBA Solved assignments by professionals.

 

Mail us at : help.mbaassignments@gmail.com

 

Call us at : 08263069601

 

 

 

 

 

 

 

 

 

 


 

 

ASSIGNMENT

 

 

 

Course Code

:

MS-612

Course Title

:

Retail Management

Assignment No.

:

MS-612/TMA/Sem-II/2020

Coverage

:

All Blocks

 

 

 

 

Note: Attempt all the questions and submit this assignment to the coordinator of your study center on or before 31st October, 2020.

 

1.         (a)What is retailing? Using various secondary data sources trace the emergence and growth of organized retailing in the Indian context.

 

Explain the modern retail formats and their characteristics that make them different from each other.

 

(b)             Who is a retailer? What are the major functions of retailing?

 

Make a visit to any retailer in your locations and try to observe and record the functions that the retailer performs.

 

 

2.        (a)In what ways the knowledge of consumer behavior is essential for the success of retail strategies.

 

(b)             Comment on the importance of marketing research in the context of retailing. Discuss the probable areas of marketing research that can be applied in retailing.

 

 

3.         (a)What is the role of Atmospherics in retailing? Discuss the various components of atmospherics attracting customer pull forwards the store.

 

(b)             Describe the importance of sourcing as a strategic function of retailing. Discuss the various steps involved in sourcing.

 

 

4.         (a)What is merchandising? Discuss the factors that affect the merchandising function. In view of the importance of merchandising in retail business elaborate the functions of a merchandise manager.

 

(b)             Distinguish between store retailing and non-store retailing. Besides the current non-store retail formats that you are familiar with, access secondary data from various sources and identify the new and emerging non-retail formats and discuss each of these formats.

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