MBA - SBS - Marketing Management Assignment

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MARKETING MANAGEMENT

SBS MBA/MSc

Assignment – Dubai 2020-Batch 2

Marketing Management Assignment Structure –

Marketing Strategy (Brand)

For your brand of choice please prepare a marketing strategy on the below guidelines. This should clearly reflect the marketing mix – product, place, price, promotion and packaging as discussed in the class.  The learnings on Brand Equity in the class should be the emphasis of the assignment.

Please note the brand should have linkage in the UAE – must be an existing brand or a brand that intends to be introduced in the UAE.

1.     Executive Summary – summarizing points 2-8.

2.     Brand Overview – describe the current status of the brand with a brief historical background. Also define the brand’s current state on the Product Life Cycle.

3.     Competition Overview – Define competition

4.     Target Market – Define who is being targeted

5.     Segmentation – Demographic, Behavior, Psychographic

6.     SWOT – on brand or industry

7.     Market Research if any carried out – if no research carried out then suggest a need if any

7.1  Product – BCG matrix. Also include packaging plans if any.

7.2 Place – Choice of retail strategy

7.3 Price – penetrative or skimming or competitive

7.4 Promotion – pull or push strategy including choice of medium – digital or traditional

8.     Conclusions and Recommendations – suggestions for change in current practices if any to make it more effective should be discussed.

9.     Appendix – Any other information you may provide.

Calibri font, size 11, one-inch margin all four sides, single spacing, MS Word. 10-12 pages.

Executive Summary

This Mini Project is about a study on the product life cycle of Samsung Galaxy in India and the marketing strategy it has used for its smart devices in the Smartphone market. The project will look into products introduced within the last two years, its mission and goals and some of the key challenges it faces today.

Brand Overview

Samsung started as Samsung General Stores in 1938 in the Northern Province of Kyungsang in South Korea. Till the early 1970s, it was involved in businesses ranging from commodities, wool, and insurance to fertilizer manufacturing and broadcasting. Samsung was better known for producing cheap copies of Japanese electronic goods.

From the beginning, Samsung had to fight

Product Life Cycle (PLC) of Samsung Smart Phone

Stages	Time Duration
Introduction	2001-2006
Growth	2006-2011
Maturity	2011- till now

Competition Overview of SAMSUNG

For the past five decades, Sony was the undisputed brand leader in the consumer electronics industry worldwide before a period of rapid decline, which it is yet to exit. When Samsung began its branding journey, one of its initial goals was to emulate Sony. Being a competitive industry, Samsung had to capture customers’ attention by inventing innovative products, as Sony did with its Walkman and the PlayStation when it launched in 1994. With standardized products and relatively short product life cycles in the consumer electronics industry, Samsung Electronics wanted to put its innovation into building new features, creating new appliance categories and usage. Samsung under­stood early that successful and profitable

COMPITITION ANALYSIS

An increasingly crowded smartphone market also wreaked havoc on the company‘s profits, said analysts. The South Korean company faces stiff competition from Apple on the high-end of the smartphone market thanks to the iPhone 6 and 6 Plus, while simultaneously facing pressure on the lower-end from makers Xiaomi and Huawei in China.

Target Market of SAMSUNG

Samsung’s targets a very wide range of consumers ranging from normal day to day usage devices to industrial standard equipment. The usual target age group of customers range from the 20s to 50s or even older, as long as the person has the ability to purchase and use the products that Samsung has to offer in the market.

Teenagers to early adults (age

SEGMENTATION : SAMSUNG

Samsung Electronics (Mobile Division) operates in one of the most competitive markets of the world. According to the US Federal Communication Commission 67 new Smartphone devices are introduced every year. Samsung traditionally had a conservative image that focused on low-price products for the lower end of the market. With low prices it was able to compete in the lower-market whereas in the upper market it had lesser

 

SWOT Analysis of SAMSUNG:

 

Strengths

§  Samsung is the world’s most successful electronics manufacturer. It is the world’s largest manufacturer of television sets, liquid crystal display (LCD) panels, mobile phones and smartphones.

§  Samsung is the world’s number one marketer of mobile phones with 21.4% of the world’s largest market share in the second quarter of 2015. Apple is number two with 13.9%[2]

§  Samsung has impressive research and design capabilities. It was able to create and roll out Samsung Pay, a payment app with similar

§   

MARKETING MIX : SAMSUNG

In order to find out which strategy Samsung used to achieve its leading position in the smartphone market, I will take a look at its marketing mix. The marketing mix will point out the strategic choices of the company. Marketing mix is referred to blend of product, pricing, promotion distribution strategies made to produce a mutual satisfying exchange with the target market (Hutchison, 2009). The marketing mix is a synonym of 4ps, which is made of the four relevant components of all product strategy. These are Product, Promotion, Price and Place. They hold the opportunity for the company to differentiate. (Borden, 1964). The four ―P‖s of product, price, promotion and place constitute the offer that an organization off

Challenges faced by the smartphone SAMSUNG:

Smartphones have issues besides those affecting other mobile telephones.

Battery life

A high-capacity portable battery charger

Conclusions and Recommendations :

Conclusion: Strategies for Samsung to remain competitive

Samsung has four critical areas in its branding strategy that it needs to address to remain competitive in the future:

• Strengthen its value brands in the categories they compete in
• Maintain

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Case study on Shared decision making - Term End Assignment

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Term End Assignment

Attempt both the questions:- 

1. Case study on Shared decision making:  

The school has just won the state football championship. The community, school staff and students are high with success. But it is important to keep in mind that the parents and teachers generally respect academic pursuits equally if not more with athletic ones. The school has the right balance between curricular and extracurricular activities but academic accomplishment is clearly valued by the school and community. What had been an occasional request from the coaching staff to excuse students from their last period has precipitated some conflict among the faculty especially the science and math teachers. Clearly the principal has the authority to establish a policy that can end the practice of student athletes leaving class early. But the principal has always involved the teachers in important decision making and they have responded well. Develop a strategy of action to deal with the situation. Is this matter for shared decision making or is quick unilateral action most appropriate? Why? 

2. In developing curriculum, what criterion for selecting content do you feel are important? How can curriculum implementation be improved in your school? As a curriculum leader, how do you involve the other teachers and students, if at all, in curriculum making?

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MS - 41 Working Capital Management

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ASSIGNMENT

Course Code  :	MS - 41
Course Title  :	Working Capital Management
Assignment Code :	MS-41/TMA/SEM - I /2020
Coverage  :	All Blocks

Note : Attempt all questions and submit this assignment to the coordinator of your study center on or before 30th April, 2020.

Q1.Explain the meaning of Working Capital. How does inflation affect the size of working capital, availability of working capital, and various components of working capital.

Ans:

The meaning of Working Capital

Working capital, also known as net working capital (NWC), is the difference between a company’s current assets, such as cash, accounts receivable (customers unpaid bills) and inventories of raw materials and finished goods, and its current liabilities, such as accounts payable. Net operating working capital is a measure of a company's liquidity and refers to the difference between operating current assets and operating current liabilities. In many cases these calculations are the same and are derived from company cash plus accounts

Q2.An Enterprises’ current turnover is Rs. 10 lakh per annum. The enterprise currently allows a credit period of 40 days to its customers from the date of sale. The management of this enterprise wishes to adopt a more liberal credit policy, and it is exploring the following options:

Credit  Proposed  increase  in             Expected  increase    Anticipated  default  rate

policy  collection period (days)         in sales (Rs)          or rate of bad debt (%)                                  

I             10        40,000              2%

II           20        50,000                           2.5%

III          30         70,000              3%

IV          40        90,000              4%

Additional information :-

-Selling price/unit is Rs 5.00

-Average cost/unit is Rs 3.00

-Variable costs/unit is Rs 2.00

-Current default rate is 1.5%

-Required rate of return is 15%

-A year consists of 360 days

You are required to suggest which of the above credit policies should be followed?

Soln:

Q3.Taking a suitable example explain how maximum permissible bank finance is assessed under the three methods of lending suggested by the Tandon Committee.

Ans:

In order to provide greater freedom in assessing the working capital requirements of borrowers, effective from April 15, 1997, all instructions relating to MPBF were withdrawn. Banks were instructed to evolve their own method such as turnover method, the cash budget system, the MPBF system with necessary modifications or any other system of assessing working capital requirements.

The loan policy in respect of each broad category of

4.“Capital Investment Module and Working Capital Module use simulation techniques to represent the interactions among the capital investment and working capital variables” Discuss.

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Business Ethics

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Course : Masters in Business Administration (MBA 4 Sem)

Subject : Business Ethics

 

Answer the following question.

Q1. Give pts of Narasimhan Committee Report (1991)? (10marks)

Answer: The Narsimham Committee was set up in order to study the problems of the Indian financial system and to suggest some recommendations for improvement in the efficiency and productivity of the financial institution.

The committee has given the following major recommendations:-

Reduction in the SLR and CRR : The committee recommended the reduction of the higher proportion of the Statutory Liquidity Ratio 'SLR' and the Cash Reserve Ratio 'CRR'. Both of these ratios were very high at that time. The SLR then was 38.5% and CRR was 15%. This high amount of SLR and CRR meant locking the bank resources for government uses. It was hindrance in the productivity of the bank thus the committee recommended their gradual reduction. SLR was recommended to reduce from 38.5% to 25% and CRR from 15% to 3 to 5%.

Q2. What are attributes of profession. (10marks)

Answer: Given the purpose of this treatise, a mere attempt to define or simply to conduct an examination of design professionalism would, I believe, be inadequate. In order to responsibly define design professionalism we must first fundamentally understand what a profession is and what conditions are required for it to exist.

Let's examine the vital, identifying characteristics of a profession and see how, as a collection, they combine to create something distinct from the average vocation.

1.       Great responsibility

Professionals deal in matters of vital importance

Q3. Write a short note on environment. (10marks)

Answer: All living things that live on this earth comes under the environment. Whether they live on land or water they are part of the environment. The environment also includes air, water, sunlight, plants, animals, etc.

Moreover, the earth is considered the only planet in the universe that supports life. The environment can be understood as a blanket that keeps life on the planet sage and sound.

Importance of Environment

We truly cannot understand the real worth of the environment. But we can estimate some of its importance that can help us understand its importance. It plays a vital role in keeping living things healthy in the environment.

Likewise, it maintains the ecological balance

Q4. Discuss consumerism (10marks)

Answer: While consumption is an activity people engage in, sociologists understand consumerism to be a powerful ideology characteristic of Western society that frames our worldview, values, relationships, identities, and behavior. Consumer culture drives us to seek happiness and fulfillment through mindless consumption and serves as a necessary component of capitalist society, which demands mass production and unending sales growth.

Definitions of consumerism vary. Some sociologists consider it a social condition where consumption is “especially important if not actually central”

Q5. What is cultural ethos? (10marks)

Answer: Ethos is a term with Greek origins, and it refers to the morals, values and beliefs of a person, or even an entire culture. Ethos is also one of the three rhetorical appeals identified by Aristotle. The other two appeals are logos (logic) and pathos (emotion). In persuasive writing, ethos is all about your credibility as an author. Ethos comes in two forms: there is extrinsic ethos, the authority, education and experience of a speaker or author, and intrinsic ethos, the way the speaker goes about the act of persuading, meaning that he or she is skilled or unskilled with language and terminology.

Ethos was one of Aristotle’s three modes of

Q6. Discuss unethical practices vis-à-vis cheating. (10marks)

Answer: Deception, collusions, swindling… sounds like the plot of a best-selling novel. However, these terms are quite common in the commercial circles where immoral practices can be seen by the dozen.

Whether it is a big conglomerate or a small business, the stakes of outperforming the competition are always high. This cut-throat struggle for survival and emerging as a winner attracts a lot of unscrupulous tendencies that have unfortunately become a part of the system. The urge to rule the market has made businesses selfish and all-

Q7. What are some ethical problems in business. (10marks)

Answer: From factory working conditions at the turn of the 20th century, to today’s emphasis on diversity training, the history of workplace ethics is the ongoing story of the relationship between employees and employers.

Ethical Issues in Business

According to the Global Business Ethics Survey of 2018, employees (40%) believe that their company has a weak leaning ethical culture, and that little progress has been made to mitigate wrongdoing. Here are some of the ethical issues in business and real-world cases of how these ethical issues have affected companies.

Q8. Write a note on national consumer duputes redressal commission (10marks)

Answer: The National Consumer Disputes Redressal Commission (NCDRC), India is a quasi-judicial commission in India which was set up in 1988 under the Consumer Protection Act of 1986. Its head office is in New Delhi. The commission is headed by a sitting or retired judge of the Supreme Court of India.The commission is presently headed by Justice R K Agrawal, former judge of the Supreme Court of India.

Section 21 of Consumer Protection Act, 1986 posits that the National Consumer shall have jurisdiction:- to entertain a complaint valued more than one crore and also have Appellate and Revisional jurisdiction from the orders of State

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MS – 10 Organisational Design, Development and Change

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ASSIGNMENT

MS – 10 Organisational Design, Development and Change   

Course Code  :   MS - 10

Course Title  :   Organisational Design, Development and Change   

Assignment Code :   MS-10/TMA/SEM-I/2020

Coverage  :   All Blocks

Note : Attempt all the questions and submit this assignment to the coordinator of your study center on or before 30th April, 2020.

1.  Briefly discuss the role of assessment centres and various forms of assessment. Explain the benefits of having an assessment centre in an organization, citing examples.

2. Describe and discuss different perspectives of organizational analysis and how they could help in the improvement for development of organizations. Give examples.

3. Discuss and describe the steps in designing and conducting organizational surveys. Briefly discuss questionnaire as a diagnostic tool.

4. Briefly discuss and describe the nature and rationale of Organisational Development (OD) intervention. Discuss any two interventions and their merits and demerits citing examples.

5. Describe different roles of change agents and explain the competencies and skills required for a change agent. 

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