MS-06 Marketing for Managers

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ASSIGNMENT

Course Code: MS-06

Course Title: Marketing for Managers

1. (A) “Marketing in the performance of business activities that directs the flow of goods and services from the produces to consumers”. Discuss the above statement by taking two suitable examples of your choice.”

Answer: Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user.” The above definitions are based on the economic approach of marketing. Marketing embraces all the business activities involved in getting goods and services, from the hands of producers into the hands of final consumers. The business steps through which goods progress on their way to final consumers is the concern of marketing.

Consumer's Approach of Marketing

(b).   Discuss the concept of service and report on the reasons for the growth of the service sector.

Answer: REASONS FOR THE GROWTH OF SERVICES IN INDIA:

1. Economic affluence: One, of the key factors for the growth of demand for services is the economic affluence. According to the NCAER study the size of the middle income consumer is raising fast and the percentage of the very poor household’s declining. The rural households in the upper income category are growing at a much faster pace than the urban households in the corresponding categories. The Economic liberalization Process has had a positive impact on the Indian households. Their income as well as their expenditure has been pushed, creating a demand for many goods and services.

2. Changing Role of Women: Traditionally

2. (A). What are the various elements of marketing mix? Explain each of their elements and their importance in the marketing planning process of a consumer durable company manufacturing room air conditioner. 

Answer:  Marketing Mix - A mixture of several ideas and plans followed by a marketing representative to promote a particular product or brand is called marketing mix. Several concepts and ideas combined together to formulate final strategies helpful in making a brand popular amongst the masses form marketing mix.

Elements of Marketing Mix

(b). Discuss the procedure of conducting marketing research in the Indian Context.

Answer : India Market Research provides an idea of the business and the consumer market pattern. They pave the way to economic and business development and help to generate profit for the country. An extensive Market Research in India takes care of all the queries of the marketers - giving them the required information for a smooth marketing journey. Market research involves giving insight to all the

3. (A). Who is a consumer? Define consumer behavior and discuss why a knowledge of   consumer behavior in essential for Marketers.

Answer:A ‘consumer’ is defined as a person who buys goods or avails services against payment.Goods may include consumable goods (like wheat flour, salt, sugar, fruits, etc.) or durable consumer goods (like television, refrigerator, toaster, mixer, bicycle, etc.). Services that are paid for may include electricity, telephone, transport, theatre/cinema, postal/courier,etc.

Consumer Behavior :

The term consumer behavior is defined as the behavior that consumer display in searching for purchasing, using, evaluating and disposing of  product and services that they expect will satisfy their needs. Consumer  behavior focuses on how

4. (A).What do you understand by the term Marketing Communication and its role in   the promotion of a firm’s product or service. Discuss with two suitable examples one choosing from FMCG & other from a service offering.

Answer: Marketing communications is essentially a part of the marketing mix. The marketing mix defines the 4Ps of marketing and Promotion is what marketing communications is all about. It is the message your organization is going to convey to your market. You need to be very particular about different messages you are going to

 (b).Discuss the importance and relevance of sales and distribution function in a manufacturing and marketing organization of your choice.

Answer: The primary purpose of any channel of distribution is to bridge the gap between the producer of a product and the user of it, whether the parties are located in the same community or in different countries thousands of miles apart. The channel of distribution is defined as the most efficient and effective manner in which to place a product into the hands of the customer. The channel is composed of different institutions that facilitate the

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