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ASSIGNMENT
Course Code: MS-66
Course Title:Marketing
Research
1. (A) As a Researches, you have been assigned a
primary research project to be undertaken. Discuss the research process that
you would adopt to complete the given task.
Answer:Primary research is any type of research that
you go out and collect yourself. Examples include surveys, interviews,
observations, and ethnographic research. A good researcher knows how to use
both primary and secondary sources in her writing and to integrate them in a
cohesive fashion. Conducting primary research is a useful skill to acquire as
it can greatly supplement your research in secondary sources, such as journals,
magazines, or books. You can also use it as the focus of your writing project.
Primary research is an excellent skill to learn as it can be useful in a
variety of settings including business, personal, and academic.
When you are working on a local problem that may not
have been addressed before and little research is there to back it up.Example:
you are conducting research on a proposed smoking ban in Lafayette, IN. Little
information has been published about
2.(a). What is data? Discuss the various types of data
and their sources available to the
researcher. Evaluate each of their sources in terms of their merits,
demerits and limitations.
Answer: Data—the integrated system for
collecting, cleaning, storing, monitoring, reviewing, and reporting on registry
data—determines the utility of the data for meeting the goals of the registry.
Quality assurance, on the other hand, aims to assure that the data were, in
fact, collected in accordance with these procedures and that the data stored in
the registry database meet the requisite standards of quality, which are
generally defined based on the intended purposes. In this chapter, the term
registry coordinating activities is used to refer to the centralized procedures
performed for a registry and the term registry coordinating center refers to
the
(b). Discuss the importance of developing a
questionnaire in a research project. What are the do and don’t that should be
considered while designing the questionnaire.
Answer: A questionnaire can be a
useful tool for gathering information. It can be used for survey research,
gathering data or testing a hypothesis. For a questionnaire to be effective and
give you the information you are looking for, you will need to design a survey
that is easy to understand and easy to complete. Here are some tips to follow
when you want to know how to develop a questionnaire for research.
Importance of developing a questionnaire in a research project
The advantages of questionnaires
3. (A) Elaborate on Qualitative Vs. Quantitative
research approaches. Explain any two methods of conducting Qualitative research
and their limitations.
Answer: Quantitative and qualitative research each has
distinctly different goals. As such, it is to be expected that each method of
research will have its own distinct characteristics that are not found in the
other. This paper will analyse some of those characteristics and discuss how
and why they are unique to either quantitative or qualitative research.
Qualitative research, most often used in the social sciences, is used to
answer the how and why of things. The nature of this research does not lend
itself to statistical analysis, nor are the results easily measured.
Qualitative researchers require
(b) Why and when multi-dimensional scaling technique
can be applied in marketing research? Discuss.
Answer: Multidimensional scaling (MDS) can be
considered to be an alternative to factor analysis. In general, the goal of the
analysis is to detect meaningful underlying dimensions that allow the
researcher to explain observed similarities or dissimilarities between the
investigated objects. In factor analysis, the similarities between objects
(e.g. variables) are expressed in the correlation matrix. With MDS one may analysis
any kind of similarity or dissimilarity matrix, in addition to correlation
matrices.
This outcome is
visual in a 2 dimensional map,
4. (A) What is
conjoint analysis? Explain its application in marketing Research.
Answer: Conjoint
analysis is a set of market research techniques that measures the value the
market places on each feature of your product and predicts the value of any
combination of features. Conjoint analysis is, at its essence, all about
features and trade-offs. With conjoint analysis, you:
1.
Ask
questions that force respondents to make trade-offs among features
2.
Determine
the value they place on each feature based on the trade-offs they make
3.
Simulate
how the market reacts to various
(b) What are the different types of probability
sampling methods? Explain with the help of suitable examples.
Answer: Probability Sampling-
A probability
sampling method is any method of sampling that utilizes some form of random
selection. In order to have a random selection method, you must set up some
process or procedure that assures that the different units in your population
have equal probabilities of being chosen. Humans have long practiced various
forms of random selection, such as picking a name out of a hat, or choosing the
short straw. These days, we tend to use computers as the mechanism for
generating random numbers as the basis for random selection.
Dear students get fully solved assignments
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