Saturday, September 28, 2013

MS-65 Marketing of Services



Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601

ASSIGNMENT
Course Code: MS-65
Course Title: Marketing of Services

1. Assume you are a team member of the marketing research department of a low cost domestic airline. Your manager has asked you to evaluate the service quality of the airline. How would you go about It.? What service quality dimensions would you use to evaluate the same?
Answer: Service providers want to know what customers (internal or external) care about. Service quality is a good guess. Price, and to a minor degree product quality, also count.
But for service providers, customers care most about service quality. Check the research. Statistically valid research. Of course, providers can always ask customers. But lacking the money, time and skills, why not look to the leading research for that


2. Explain the importance of physical evidence and word of mouth communication for a health service provider.
AnswerPHYSICAL EVIDENCE
It does play an important role in health care services, as the core benefit a customer seeksis proper diagnosis and cure of the problem. For a local small time dispensary or hospital physical evidence may not be of much help. In recent days some major super specialty hospitals are using physical evidence for distinguishing itself as something unique. Physical evidence can be in the form of smart buildings, logos, mascots etc. a smart building infrastructure indicates that the hospital can take care of all the needs of the patient. Examples: -1.Lilavati hospital has got a smart building, which helps, in developing in the minds of the people, the impression that it is

3.Explain the role of non-monetary costs in pricing of services taking example of any service industry.

Answer:In recent years economists have recognized that monetary price is not the only sacrifice consumers make to obtain products and services. Demand, therefore, is not just a function of monetary price but is influenced by other costs as well. On-monetary costs represent other sources of sacrifice perceived by consumers when buying and using a service. Time costs, search costs, and psychological costs often enter into the evaluation of whether to buy or rebuy a service, and may at times be more important concerns than monetary price.


4. Being the marketing manager of a leading domestic tours and travels company of your country, discuss what kind of demand and supply challenges you may face.  How would you overcome those challenges? Explain
Answer: Travel Management Companies (TMCs) face a host of challenges in today’s dynamically changing priorities of customers and suppliers. Price elasticity is leading to an all-time low customer loyalty; increased customer expectations is leading to the commoditization of travel; multiple channels to reach customers directly is making TMCs


5.Assume you are the marketing manager of a company manufacturing fully automatic washing machines. What product support services would you provide to the customer to have competitive advantage?
Answer: One of the most controversial subjects I hear raised between Entrepreneurs and Investors is the use of Professional Services in a product company. Why ?

Because both sides of the argument are right for why you should or should not consider the use of Professional Services (PS) in your Go To Market (GTM) Strategy. But there’s no reason to be afraid of employing a services model in your startup. If


6. Explain the service marketing mix by taking example of educational services.
Answer: The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix. Simply said, the service marketing mix assumes the service as a product itself. However it adds 3 more P’s which are required for optimum service delivery.


The product marketing mix consists of the 4 P’s which are Product, Pricing, Promotions and Placement. These are discussed in my article on product marketing mix – the 4 P’s.


Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601

No comments:

Post a Comment