Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call
us at : 08263069601
ASSIGNMENT
Course
Code: MS-65
Course Title: Marketing of Services
1. Assume you are a team member of the marketing
research department of a low cost domestic airline. Your manager has asked you
to evaluate the service quality of the airline. How would you go about It.?
What service quality dimensions would you use to evaluate the same?
Answer: Service providers want to know what customers (internal or
external) care about. Service quality is a good guess. Price, and to a minor
degree product quality, also count.
But for service providers, customers care most about service
quality. Check the research. Statistically valid research. Of course, providers
can always ask customers. But lacking the money, time and skills, why not look
to the leading research for that
2. Explain the importance
of physical evidence and word of mouth communication for a health service
provider.
Answer: PHYSICAL
EVIDENCE
It does play an
important role in health care services, as the core benefit a customer seeksis
proper diagnosis and cure of the problem. For a local small time dispensary or
hospital physical evidence may not be of much help. In recent days some major
super specialty hospitals are using physical evidence for distinguishing itself
as something unique. Physical evidence can be in the form of smart buildings,
logos, mascots etc. a smart building infrastructure indicates that the hospital
can take care of all the needs of the patient. Examples: -1.Lilavati hospital
has got a smart building, which helps, in developing in the minds of the
people, the impression that it is
3.Explain the role of non-monetary
costs in pricing of services taking example of any service industry.
Answer:In recent years economists have recognized that monetary price is
not the only sacrifice consumers make to obtain products and services. Demand,
therefore, is not just a function of monetary price but is influenced by other
costs as well. On-monetary costs represent other sources of sacrifice perceived
by consumers when buying and using a service. Time costs, search costs, and
psychological costs often enter into the evaluation of whether to buy or rebuy
a service, and may at times be more important concerns than monetary price.
4. Being the marketing manager of a leading domestic tours and
travels company of your country, discuss what kind of demand and supply
challenges you may face. How would you
overcome those challenges? Explain
Answer: Travel Management Companies (TMCs) face
a host of challenges in today’s dynamically changing priorities of customers
and suppliers. Price elasticity is leading to an all-time low customer loyalty;
increased customer expectations is leading to the commoditization of travel;
multiple channels to reach customers directly is making TMCs
5.Assume you are the marketing manager of a
company manufacturing fully automatic washing machines. What product support
services would you provide to the customer to have competitive advantage?
Answer: One of the most controversial
subjects I hear raised between Entrepreneurs and Investors is the use of
Professional Services in a product company. Why ?
Because both sides of the
argument are right for why you should or should not consider the use of Professional Services (PS) in your Go To Market (GTM) Strategy. But
there’s no reason to be afraid of employing a services model in your startup.
If
6. Explain the service marketing mix by taking example of
educational services.
Answer: The service marketing mix is also known as an extended marketing mix
and is an integral part of a service blueprint design. The service marketing
mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix.
Simply said, the service marketing mix assumes the service as a product itself.
However it adds 3 more P’s which are required for optimum service delivery.
The product marketing mix consists of the 4 P’s which are Product,
Pricing, Promotions and Placement. These are discussed in my article on product
marketing mix – the 4 P’s.
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call
us at : 08263069601
No comments:
Post a Comment