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ASSIGNMENT
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Course Code :
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MS - 11
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Course Title :
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Strategic Management
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Assignment Code :
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MS-11/TMA/SEM - II/2014
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Coverage :
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All Blocks
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Note: Attempt all the
questions and submit this assignment on or before 31st October, 2014 to the
coordinator of your study centre.
Q. 1. Explain in what sense
the top management takes strategic decisions in an organization? Illustrate
with suitable examples.
Answer:Top Management is
the highest ranking executives (with titles such as chairman/chairwoman, chief
executive officer, managing director, president, executive directors, executive
vice-presidents, etc.) responsible for the entire enterprise. Top management translates the policy
(formulated by the board-of-directors) into goals, objectives, and strategies,
and projects a shared-vision of the future. It makes decisions that affect
everyone in the organization, and is held entirely responsible for the success
or failure of the enterprise.
Top management decision
situations often
Q. 2. Identify two
organizations of your choice from the automobile sector. One that is a single
business unit (SBU) and the other which has several related businesses. Read
the published information about these organizations and analyze the corporate
profile of each company.
Answer:In a
single-product company, corporate-level and business-level strategies are the
same. For example, a furniture manufacturer producing only one line of
furniture has its corporate strategy chosen by its market definition, wholesale
furniture, but its business is still the same, wholesale furniture. Thus, in
single-business organizations, corporate and business-level strategies overlap
to the point that they should be treated as one united strategy. The product
made by a unit of a diversified company would face many of the same challenges
and opportunities faced by a one-product company. However, for most
organizations, business-unit strategies are
Q. 3. What do you understand
by an organizational culture? Identify two companies that have recently merged.
Read the published information on the two companies. Based on the study
identify the issues and challenges the two companies currently face in
combining their respective organizational cultures.
Answer: The organizational culture is a values and behaviors that
contribute to the unique social and psychological environment of an
organization.
Organizational culture
includes an organization's expectations, experiences, philosophy, and values
that hold it together, and is expressed in its self-image, inner workings,
interactions with the outside world, and future expectations. It is based on
shared attitudes, beliefs, customs, and written and unwritten rules that have
been developed over time and are considered valid. Also called corporate
culture, it's shown in
(1) the ways the organization conducts its business, treats its employees, customers, and the wider community,
(1) the ways the organization conducts its business, treats its employees, customers, and the wider community,
Q. 4. Select an organization
of your choice and analyze how differentiation strategy has been useful for the
organization to build its competitive advantage.
Answer:Three of the most
widely read books on competitive analysis in the 1980s were Michael Porter's
Competitive Strategy, Competitive Advantage, and Competitive Advantage of
Nations. In his various books, Porter developed three generic strategies that,
he argues, can be used singly or in combination to create a defendable position
and to outperform competitors, whether they are within an industry or across
nations. Porter states that the strategies are generic because they are
applicable to a large variety of situations and contexts. The strategies are
(1) overall cost leadership; (2) differentiation; and (3) focus on a particular
market niche. The generic strategies provide direction for firms in designing
incentive systems, control procedures, and organizational arrangements. Following
is a description of this work.
Q. 5. What is balanced
scorecard (BSC)? As a strategist list out the issues and challenges you will
face while developing and implementing a BSC in an organization? Discuss with
the help of an example.
Answer:The balanced
scorecard is a strategic planning and management system that is used
extensively in business and industry, government, and nonprofit organizations
worldwide to align business activities to the vision and strategy of the
organization, improve internal and external communications, and monitor
organization performance against strategic goals. It was originated by Drs.
Robert Kaplan (Harvard Business School) and David Norton as a
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