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MS-11
Q. Explain in what sense the top management takes strategic decisions
in an organization? Illustrate with suitable examples..
Answer. Strategic decisions are
long-term in their impact. They affect and shape the direction of the whole
business. Strategic decision makers -- who include chief executive officers,
chief financial officers, -- in any organization, including small businesses,
have several responsibilities that others in the organization do not
share.........
Q.Identify two organizations of your choice from the automobile sector.
One that is a single business unit (SBU) and the other which has several
related businesses. Read the published information about these organizations
and analyze the corporate profile of each company.
Answer. .................
Q. What do you understand by an organizational culture? Identify two
companies that have recently merged. Read the published information on the two
companies. Based on the study identify the issues and challenges the two
companies currently face in combining their respective organizational cultures.
Answer. Culture is an abstraction, yet the forces that are created in
social and organizational situations deriving from culture are powerful......
Organizational culture is the set of shared values and norms that control
interactions among employees. Organizational values include general criteria,
standards or guiding principles that determine the behavior of employees,
situations and outcomes. The terminal values encompass attributes of
excellence, responsibility, innovativeness, profitability, and
morality.........
Q. Select an organization of your choice and analyze how
differentiation strategy has been useful for the organization to build its
competitive advantage.
Answer. A differentiation strategy offers products that are unique and
different from the competition....... Success with a differentiation strategy
requires organizational strengths in marketing, research and development, and
creativity. An example in the apparel industry is Polo Ralph Lauren, retailer
of upscale classic fashions and accessories......
Q. What is balanced scorecard (BSC)? As a strategist list out the
issues and challenges you will face while developing and implementing a BSC in
an organization? Discuss with the help of an example.
Answer. The Balanced Scorecard was introduced by Robert Kaplan and Ken
Norton in the early 1990s as a framework for diversifying measurements beyond
financial measurements....... Once the business strategies are developed, they
are deployed and tracked through what we call the Four Legs of the Balanced
Scorecard. These four legs are made up of four distinct business
perspectives.......
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