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ASSIGNMENT
|
Course Code
|
MS-91
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|
Course Title
|
Advanced Strategic Management
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|
Assignment Code
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91/TMA/SEM-II/2014
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Coverage
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All Blocks
|
Note –
Answer all questions. Each question is followed by evaluation scheme.
1. Discuss
various pricing strategies available to firms under different market
structures, giving examples.
Answer:- Pricing is one of the four elements of the
marketing mix, along with product, place and promotion. Pricing strategy is
important for companies who wish to achieve success by finding the price point
where they can maximize sales and profits. Companies may use a variety of
pricing strategies, depending on their own unique marketing goals and
objectives.
Premium
Pricing
Premium pricing strategy establishes a price
higher than the competitors. It's a strategy that can be effectively used when
there is something unique about the product or when the product is first to
market and the business has a distinct competitive advantage. Premium pricing
can be a good strategy for companies entering the market with a new market and
hoping to maximize revenue during the early stages of the product life cycle.
Penetration
Pricing
2. State
the characteristics of a dynamic market and identify the strategic choices in a
dynamic environment.
Answer: - This underlies strategic management, which
seeks to capitalize on change. Of course, rates of change vary, calling for
different strategies. Rapid change characterizes dynamic environments --
vigorous marketplace activity, new and evolving products, expanding markets,
advancing technology, social revolutions -- and rapid change usually includes
uncertainty. To adapt, the small business owner should not only know that
fast-moving conditions and some degree of unpredictability represent dynamic
environments, but also should know where to look for signs of accelerating
change.
Political
3.
Describe the steps involved in developing R & D strategy. Select an
organization (of your choice) and discuss how it has developed an effective R
& D strategy.
Answer: - Investigative activities that a business
chooses to conduct with the intention of making a discovery that can either
lead to the development of new products or procedures, or to improvement of
existing products or procedures. Research and development is one of the means
by which business can experience future growth by developing new products or
processes to improve and expand their operations.
R&D
Strategy:-
Determine
Strategic R&D Milestones
What to Cover – Identify critical R&D
milestones necessary
4. Citing
real world examples, comment on how the success of corporate planning depends
on its implementation.
Answer:- "Planning
for Success" is organized into six key segments. You
can go through these segments from start to finish, or go to only specific
areas of interest. Here is a brief
description of what you will find:
·
Planning and Decision Making covers
the ins and outs of creating a technology plan that ties to your strategic
priorities and goals.
·
Communication and Partnerships delves
in the fundamentals of day-to-day technology communication from a “techie” and
“non-techie” perspective. It also includes some important guidelines for
working and collaborating with key stakeholders.
·
Buying and Deploying Technology goes
through some of the core actions and decisions you need to consider when
planning deployments, installations, and upgrades.
·
Maintaining and Sustaining Technology
offers important insight into the daily management of public computers.
·
Networking and Security covers some of
the basic standards and practices for ensuring your library’s network security.
·
Innovation highlights the true value
of today’s
·
·
5. Select
an organization of your choice (name & describe the organization) and
discuss the philanthropy activities/initiatives that have been undertaken by
the organization.
Answer:- Too often, executives have viewed corporate social responsibility
(CSR) as just another source of pressure or passing fad. But as customers,
employees, and suppliers—and, indeed, society more broadly—place increasing
importance on CSR, some leaders have started to look at it as a creative
opportunity to fundamentally strengthen their businesses while contributing to
society at the same time. They view CSR as central to their overall strategies,
helping them to creatively address key business issues.
The big challenge for executives is how to
develop an approach
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
“
help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
(Prefer mailing. Call in emergency
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